Social Media for RCA
How we turned a legacy brand’s social play into a scroll-stopping strategy.
When RCA came to us, their social presence had a solid foundation, but they needed fuel on the fire to grow their engagement.
What we saw was an opportunity to deepen the storytelling, lean hard into RCA’s incredible legacy, and evolve the content mix to better match how people discover and engage with brands today.
RCA was ready to lean into the future. We came in, overly caffeinated, and with an intelligent, strategic plan.
We tightened our ponytails and showed up from the very first client call. Our first move was to overhaul the social ecosystem from the ground up with a strategy that honored RCA’s history while bringing its brand into the future.
We crafted a robust calendar that blended:
- Legacy and heritage storytelling (yes, Nipper is still beloved)
- Tech-driven moments (we launched at CES)
- Audience interaction cues (comment prompts, nostalgia hooks, requests for UGC)
- Collector and creator collabs to showcase rare RCA gear in real environments (faux wood paneling, orange 70s TVs, VHS camcorders, farmhouse stoves—the whole vibe.)
- Short-form video prioritization (the algorithm must be appeased!)
- Hero weekly content (#TechTuesday, #RetroRewind, and seasonal spins gave the brand some rhythm)
We created a ton of original content.
Nothing phoned in: just strong art direction, a couple of shoots in LA, and real collaboration with creators. Then we layered in strategic community management, real-time trend monitoring, and data-backed reporting that continues to drive our strategy.
We joined RCA on the ground at CES.
We were there capturing content that outperformed expectations and gave the brand its strongest visual showing in recent memory.
IRL meets URL, done right.
We even convinced the top dogs at the company to forgo boardroom norms and appeal to Gen Z with a trending reel structure. One of our finest moments, if we’re being honest.
The Results
We helped RCA flip the switch.
With thoughtful strategy, vibrant creative, and smart paid support, RCA’s channels are stronger than ever.
Mother Robot doesn’t do maintenance mode. We do momentum. Let’s get your brand out of neutral and into gear.