Here’s something technical but useful: nofollow tags, added as rel="nofollow" to links in HTML, instruct search engines not to follow the link to the specified destination.

 

This means that the linked site does not receive any SEO “credit” or ranking benefits from the referring site: you are telling the search engine to ignore this URL. They help maintain the integrity of a site’s SEO while still allowing outbound links to be used for navigation and reference purposes.

 

These can be specifically helpful if your own search results are competing with site content. Google will often see these results as duplicate content, duplicate meta-data, etc.

This is how to keep search engines from ranking a specific URL:

Add this code to the web page header

Adding a Nofollow Meta Tag

Open Your HTML Document: Locate the HTML document where you want to add the nofollow meta tag. Insert the Meta Tag:

<head> <meta name="robots" content="nofollow"> </head>

Edit the HTML Code:

<a href="examplesite.com" rel="nofollow">Link Text</a>

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