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FOREPLAY

Foreplay Golf

Scope: Brand strategy, competitive analysis, brand positioning, brand design, mood boards, logo development, brand standards, color palettes, e-commerce strategy, seo and content strategy, social voice, future tech recommendations, and product line feedback

Foreplay Golf had an idea for a niche brand and a background in fashion, but they lacked the knowledge and strategy needed to launch their brand effectively in the competitive market of women's apparel.

Early attempts at brand identity from their internal resources were missing the mark

So we did better.

We performed a deep-dive analysis to develop brand positioning, brand design, mood boards, logo development, brand standards, color palettes, e-commerce strategy, seo and content strategy, social voice, future tech recommendations, site copy, and even product line feedback as pieces were developed.

The results are a gorgeous brand that developed a product and launched in less than a year. Need help launching a new brand? Contact Mother Robot. We're really, really good at this.

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